1:30 PM – 9:00PM | 5 November 2025
Candid Commerce Amsterdam
Capital C, Weesperplein 4B, 1018 XA Amsterdam, Netherlands
Sponsored by:
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Speakers & Moderators
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panel 1
Befriending the agent to win on the shelf
Sponsored by Stackline-
Host: Ben Miller
VP, Original Content & Strategy, Shoptalk & Groceryshop
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Sponsor Panelist: Esteban Gamboa
Vice President of Sales, Stackline
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Efrain Rosario
Global Commercial Strategy Director, Diageo
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Melda Hamarat
Global Head of Digital Commerce Strategy, Magnum Co
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Panel 2
Signals and Storytelling: How brands influence human and AI decisions
Sponsored by Wayvia-
Host: Daniel Torres Dwyer
Podcast Founder & Co-Host, The FMCG Guys
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Sponsor Panelist: Brett Banner
SVP Strategy, Wayvia
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Claudia Calori
VP Marketing, Philips
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Matteo Gori
President, Bakery, Barilla
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panel 3
Channel Surfing: Catching the Shopper
Sponsored by Commerce-
HOST: Christine Nikolaou
Co-Host, The FMCG Guys
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Sponsor Panelist: Stephanie Adams
Senior Director, Mid Market, Commerce
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Mary Doumtsi
Chief Customer Officer, Nexeye
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Stephanie Boudjenah-Mazoyer
GM/VP UGG & Teva EMEA, Deckers Brands
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panel 4
Brand x Retailer: Closing the Loop for Common Growth
Sponsored by CommerceIQ-
HOST: Daniel Torres Dwyer
Podcast Founder & Co-Host, The FMCG Guys
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Sponsor Panelist: Daniel Shering
Senior Vice President EMEA & APAC, CommerceIQ
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Justin Sandee
Director Commercial Development, bol.com
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Olivier Thomas
Sr. Director Digital Commerce EU, Coca Cola
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We’re back where it all started! One year on from our first-ever event, we’re bringing Candid Commerce back to Amsterdam.
In the year since, we’ve held three fantastic events in London, Barcelona and New York and have gone bigger and better every time. This year’s event is set to be our best yet, and we’re excited to be joined by more than 75 retailer and brand leaders from across global retail in the striking glass dome of the Capital C building.
As always, this is an event unlike any other in our industry. There are no PowerPoint decks, no hidden sales agendas and most importantly, no filler—only real conversations with real people in an amazing space.
Join us and discover what’s new and next in marketing, leadership, Ecommerce and retail media, all while relaxing overlooking one of Europe’s most iconic cities.
LAST TIME IN AMSTERDAM...
Last time in Amsterdam we were joined by over 60 senior retail and CPG leaders from some of the world’s most influential names, including Unilever, Diageo, Reckitt, and Coca-Cola, to name a few.
We explored the future of commerce and marketing, from evolving shopper behaviors to the challenges of aligning audience strategy and redefining retail media’s role within modern commerce.