1:30 PM – 9:00PM | 5 November 2025
Candid Commerce Amsterdam
Capital C, Weesperplein 4B, 1018 XA Amsterdam, Netherlands
Sponsored by:
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WHO
Speakers &
Moderators
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Moderators
& Hosts-
Efrain Rosario
Global Commercial Strategy & Insights, Diageo
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Christine Nikolaou
Strategy Director, Coca-Cola
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HOST: Daniel Torres-Dwyer
Founder & Co-Host, The FMCG Guys
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Efrain Rosario
Global Head of Digital Commerce Strategy, Unilever
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Confirmed Speakers
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Mary Doumtsi
Chief Customer Officer, Nexeye
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Steff Boudjenah
GM/VP UGG & Teva EMEA, Deckers Brands
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Justin Sandee
Director Commercial Development, Bol.Com
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Olivier Thomas
Sr. Director Digital Commerce EU, Coca Cola
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Claudia Calori
VP Marketing, Philips
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Matteo Gori
President Bakery, Barilla
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Slavka Jancikova
VP Marketing, Foot Locker
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Maurits Priem
VP Monetization Europe & Indonesia, Ahold Delhaize
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Vitaliy Novikov
Group Digital Commerce Director, Coca-Cola HBC
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Peter Dekkers
Former CEO/Regional President at Unilever
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Event Agenda Coming Soon
The agenda for the event is currently being finalised and will be published shortly. It will feature a full programme of sessions along with opportunities to connect over lunch and networking drinks.

We’re back where it all started! One year on from our first-ever event, we’re bringing Candid Commerce back to Amsterdam.
In the year since, we’ve held three fantastic events in London, Barcelona and New York and have gone bigger and better every time. This year’s event is set to be our best yet, and we’re excited to be joined by more than 75 retailer and brand leaders from across global retail in the striking glass dome of the Capital C building.
As always, this is an event unlike any other in our industry. There are no PowerPoint decks, no hidden sales agendas and most importantly, no filler—only real conversations with real people in an amazing space.
Join us and discover what’s new and next in marketing, leadership, Ecommerce and retail media, all while relaxing overlooking one of Europe’s most iconic cities.
LAST TIME IN AMSTERDAM...






Last time in Amsterdam we were joined by over 60 senior retail and CPG leaders from some of the world’s most influential names, including Unilever, Diageo, Reckitt, and Coca-Cola, to name a few.
We explored the future of commerce and marketing, from evolving shopper behaviors to the challenges of aligning audience strategy and redefining retail media’s role within modern commerce.