Candid Commerce Amsterdam
WHERE
Capital C, Amsterdam
WHERE
Wednesday, 25 September 2024
WHO
Speakers &
Moderators
Moderators
& Hosts
(FMCG Guys)

Christine Nikolaou


Daniel Torres Dwyer


Efrain Rosario

Dude, Where Is My Shopper?
(Moderated by: Efrain Rosario)
Julia Kennedy
Strategic Global Account Director

Ricardo Martins
VP, International B2B eComm
Audience-Centricity
(Moderated by: Christine Nikolaou)
Greg Wolny
VP of Marketing

Laureen Ellison
Global Head of Digital
Getting Real with Retail Media
(Moderated by: Daniel Torres Dwyer)
Maurits Priem
VP of Monetization

Olivier Thomas
Senior Director, Digital Commerce

WHAT
Set inside the striking glass dome of the newly restored Capital C building, Candid Commerce Amsterdam brought together senior retail and CPG leaders for a half-day of unfiltered dialogue, practical insight, and curated networking.
The sessions explored timely themes across commerce and marketing, from evolving shopper behavior to the challenges of aligning audience strategy and redefining retail media’s role within modern commerce.
Each conversation leaned into real-world application—avoiding theory in favor of lived experience, peer-led insight, and open discussion.
"Shopper journeys are complex—but they don’t need to be confusing."
“You can’t be audience-first if you don’t know your audience.”
“Retail Media 3.0 is about value, not volume.”

Why It Mattered
Candid Commerce Amsterdam reaffirmed the value of convening the right people in the right room—with no PowerPoint decks, no sales agendas, and no filler. From curated panels to informal rooftop conversations, the event offered an honest and effective alternative to the traditional conference format.
It demonstrated the ongoing appetite for peer connection and high-trust spaces where the real questions can be asked—and answered.